About Brad

Brad Winter

I have over 20 years experience in the bicycle industry including sales and repair as well as several years as a general manager.  I’ve successfully lead teams in the top rated bicycle shops in the Sacramento area.  The customer and business relationships along with the experience I’ve developed over the years has become very valuable to me.  I’ve built a strong relationship with my customers who have always appreciated my passion for cycling, the level of service I provide along with my honesty, integrity and strong work ethic.  The relationships I have built with the industry vendors is professional, friendly and mutually respected.  

I grew up racing BMX bicycles into my teenage years. Since then I’ve found a passion in mountain biking and ride several days a week with my family and friends.

I am also involved in the communities I work and live in. I’ve been married to my wife Beth for 21 years.  We have two daughters that also enjoy cycling, Tiffany and Breanna.  My wife Beth and I support Breanna’s growing cycling career in BMX and mountain biking and regularly volunteer for her BMX team.